ZEE TV to refresh its on-air look in October

Raj Baddhan

Senior Editor


ZEE TV will be refreshing its on-air look this October, with branding and packaging.

The channel is currently riding high with shows like ‘Kumkum Bhagya’ and ‘Sa Re Ga Ma Pa – Lil Champs’ pushing the channel to a stronger position amongst its rivals. The channel has also delivered very well with recent movie premieres of ‘Dangal’ (2016) and ‘Raees’ (2017).

ZEE TV deputy business head Deepak Rajadhyaksha confirmed the news to Indian Television, “We are in the process of rebranding the channel, by October, we will launch the new look.”

He added, “The positioning of the channel will remain the same, but it will be refined. The positioning will be the same but the approach will be fresh.”

Incidentally, the channel will be celebrating its anniversary in October also.

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