ZEE TV readies ‘Sa Re Ga Ma Pa 2012’ launch

ZEE TV is launching its hugely successful talent show ‘Sa Re Ga Ma Pa 2012’, which comes back for its seventeenth year, this weekend.

Right from the auditions phase held in 13 cities in India over the last three months where over 1 lakh aspirants have showcased their talent, the viewers have been given the opportunity to evaluate their performance with the use of voting meters. They played a major role in selecting contestants through online auditions as well where a contestant�۪s entry depended on the number of ��likes�۪ or ��hits�۪ their uploaded video generated. The upcoming edition will see the mentors and the contestants as friends unlike the traditional distanced Guru- Shishya equation.

The renowned mentors are an eclectic panel of music connoisseurs who have given India some unforgettable melodies and are idolized by millions across the world. Their music speaks volumes about their persona and their passion towards their art. The judges are music director duo, Sajid & Wajid, bassist- lead vocalist of the band Indian Ocean, Rahul Ram and music composer and singer, Shankar Mahadevan.

At the launch announcement, ZEEL ��� Content Head (Hindi GECs), Ajay Bhalwankar, said, ���With ��Sa Re Ga Ma Pa 2012�۪, our aim is to customize the viewing experience with increased levels of audience engagement. Over the last 18 years that ��Sa Re Ga Ma Pa�۪ has been telecast, viewers have grown to trust the brand to only bring forth superlative voices. In the current cluttered environment, viewers prefer watching content that not only entertains but involves them. So, we have taken the interactivity route by understanding their inherent interest in music. There is a special round in the show where we will change the style and the chords of a song and the contestants will have to improvise it to gauge their knowledge of music.�۝

Akash Chawla, Marketing Head ��� National Channels, ZEEL said, ���The focus in ��Sa Re Ga Ma Pa 2012�۪ is to connect better with the audiences who are watching the show and create a stronger relationship with them. Our view is that multiple touch-points can enhance a viewer�۪s experience. The innovations in the digital medium have the wow factor! It�۪s been seen that rather than being a distraction, these interactive methods in the digital domain tend to be program ��companions�۪, enhancing the viewer�۪s brand experience. Our attempt is to make all ��other screens�۪ an ally of the television instead of being its competitor.�۝

‘Sa Re Ga Ma Pa 2012’ launches on ZEE TV on Saturday 29th September and will be shown weekends at 19:30 (UK) and 21:00 (India).