ZEE TV has landed in hot water for broadcasting the trailer of ‘Veere Di Wedding’ with offensive language during the afternoon.
The incident, which occurred in April 2018, saw the channel broadcast the trailer, which featured the language: “Why don’t you get a fucking job, Sakshi?” (spoken in English).
ZEE TV apologised for this “regrettable mistake”, adding that this trailer “was never intended to be shown pre-watershed”, and that in all other international feeds it was broadcast later than 21:00. It went on to say that the content broadcast on its channel historically had no swearing or offensive language, and that the ‘Veere di Wedding’ film was an “outlier” in this sense.
ZEE TV explained that staff in India had failed to replace the clip with an appropriate pre-watershed version, and that this was an “unusual error” on their part. As a result of this incident, it said that staff had been reminded to account for the 5-hour time difference between the UK and India when scheduling pre-watershed content, particularly considering the new generation of Bollywood films, to ensure that they do not have a repeat of such an issue.
Ofcom found ZEE TV in breach of Rule 1.14 of the Code.