ZEE TV & PTV ink deal for “sports content only”

Popular Hindi channel, ZEE TV and Pakistan’s state television channel, PTV have both joined hands, its been confirmed.

The agreement between the two broadcasters is described as “an open business deal and will have no cultural repercussions for society”, according to the Federal Information and Broadcasting Minister Dr Firdous Ashiq Awan.

The deal is only for broadcasting sports events, underlining that Ten Sports ��� which has been broadcasting cricket in Pakistan for some years ��� is part of ZEE Entertainment Enterprises.

The Minister was responding to a widely reported adjournment motion moved by Prof Khursheed Ahmed of the Jamaat-e-Islami party. He had expressed serious concerns over the deal saying it could be harmful for country�۪s cultural and political values.

Senator Azim also called for a quid pro quo action by India, to allow Pakistani TV channels to broadcast within their neighbouring country.