ZEE TV has been named as (is) the official sponsor of Lyca Radio’s new ‘Drivetime’ show, which will be fronted by popular UK media personality, Raj Baddhan.
Incidentally, Lyca Radio unveils its new sound, with a number of new presenters and new shows starting from Tuesday 4th May 2021. As a part of its new sound, Lyca Radio’s new flagship afternoon show will be taking to the airwaves. Baddhan, known for his witty, energetic and light-hearted charm, will interview the biggest celebrities from India and Pakistan, as well as playing London’s biggest Asian hits. The show will also boast of interactive games, London news, travel and weather.
As a part of the sponsorship, Baddhan will speak regularly to ZEE TV’s popular faces including actors and hosts. The new show will also give viewers/listeners highlights of ZEE TV and ZEE Cinema daily.
Talking about the collaboration, Baddhan, who is also the CEO of Lyca Media said, “I’m thrilled to have ZEE TV on board as Lyca Radio’s new Drivetime show sponsor. Not only, will the new show be full-on entertainment, it will give Londoners an alternative with the biggest Bollywood hits played every weeknight. Watch out also for special interviews, competitions and interactions from ZEE TV.”
Parul Goel, Business Head of ZEE Europe said, “We are delighted to sponsor Drivetime Radio with Raj Baddhan. Entertaining viewers and communities is a Zee philosophy. Radio partnerships is a natural extension of our marketing efforts and we look forward to fun and engaging content on the Drivetime show.”
Lyca Radio is available on 1458AM & DAB in London, Alexa, Google Home and LycaRadio.com. The new mobile app launches this summer.