ZEE TV India pulls out all the stops for launch of ‘Sa Re Ga Ma Pa – Lil Champs’
Zee TV’s ‘Sa Re Ga Ma Pa’ is the longest-running singing reality show format that has been ruling the hearts of audiences for almost 3 decades. After having introduced the world to talent powerhouses like Shreya Ghoshal, Shekhar Ravijani, Kunal Ganjawala, Sugandha Mishra, Kamal Khan, Raja Hasan and Vaishali Mhade who have carved a name for themselves in the industry, Zee TV is now all set to give some exceptional young singing prodigies a chance to showcase their singing prowess! In fact, after receiving an overwhelming response to the previous eight seasons, the channel is launched the ninth season of ‘Sa Re Ga Ma Pa Li’l Champs’ over the weekend with a fresh panel of judges including Shankar Mahadevan, Anu Malik and Neeti Mohan with Bharti Singh as the host.
In the run-up to the much-awaited launch of the season, the channel is going all out to ensure that the new season creates mass hysteria of an unforeseen magnitude. In line with the show’s narrative and thought, the channel launched an innovative marketing campaign that centres around your love for music and reconnects you with your inner child!
To bring alive the campaign, Zee TV is giving consumers and aspiring singers a chance to have some fun while experiencing the show’s format through a Music on Wheels initiative that has seen thousands of people participating and showcasing their singing talent on a glitzy bus traversing through the streets of Mumbai on the 9th and 10th of October in Bandra and Juhu respectively. While a lot of youngsters and homemakers participated in the initiative in Mumbai, a member of Mumbai’s police force who couldn’t stop himself from singing also hopped onto the bus and gave a spectacular performance to the audience, leaving everyone amazed by the talent that our special forces have! In fact, Zee TV’s social media post of the policeman went viral with people raving about his performance, so much so that the official Mumbai Police Twitter page also retweeted the post. The Music on Wheels bus is now set to move to the Red Fort in Delhi to give aspirants and loyalists in the city a chance to showcase their talent on 14th October 2022. The initiative has made waves on social media with influencer Curly Tales covering it on her social media handle.
By way of an innovative collaboration with Radio City, Zee TV’s Li’l Champs took over Radio City to give all listeners across Mumbai and Delhi, traffic updates and time checks in their own cute andaaz through the day for two consecutive days leading into the show’s premiere. The young singing stars even hosted a segment called ‘Bachagiri’ where they answered calls and responded to problems of listeners, offering amusing quick-fixes and dedicated relevant songs for every situation. What’s more, the talented kids also remixed the Radio City jingle in their own unique andaaz, leaving an unmistakable Li’l Champs stamp on it!
With the social media fever raging on, Zee TV is also reconnecting netizens with their inner child through an enthralling augmented reality visual effect. They’ve released an engaging gaming filter on Instagram that has got viewers excited to take on the #LilChampsChallenge, where users play a fun game called ‘Sing a Song’ through the filter and sing a song based on the note that is selected from ‘Sa Re Ga Ma and Pa.’ Popular artistes from the sports and entertainment industry like Shikhar Dhawan, Bharti Singh, Anu Malik Sudhanshu Pandey, Ayesha Singh, Shiny Doshi and many more tried this filter.
While all the initiatives have gained a lot of appreciation and the buzz around the show is at an all-time high, there was one more surprise that left everyone speechless. To encourage the Li’l Champs in achieving their dreams, world-famous cricketers like Dwayne Bravo and Shikhar Dhawan also sent in their wishes for Sa Re Ga Ma Pa Li’l Champs contestant Pragjyot Gundale, who is a budding singer as well as a national level cricketer, making him really emotional and upbeat about participating in the show.
Aparna Bhosle, Business Head- Zee TV said, “Sa Re Ga Ma Pa has received a lot of love from viewers globally over the last three decades and this festive season, we are back with the ninth season of Sa Re Ga Ma Pa Li’l Champs. While the fresh talent of the show has already grabbed attention, we were keen to give our viewers a flavour of this season which is all about reconnecting with your inner child. Be it the ‘Music on Wheels’ initiative or the fun Sa Re Ga Ma Pa Instagram filter that makes you sing or the radio station take-over by our new talent, the idea was to create an immersive experience for our viewers and let them actively engage with the brand. We look forward to a great season!”
