ZEE TV holds ‘Watch Party’ in London for premiere of ‘Chhoriyan Chali Gaon’
ZEE TV unveiled an innovative marketing initiative to commemorate the launch of its highly anticipated new reality programme, ‘Chhoriyan Chali Gaon’.
To mark the occasion, Parul Goel, Territory Head of ZEEL Europe, hosted an exclusive ‘Watch Party’ in London, where industry professionals and selected viewers previewed the first episode a full week ahead of its official transmission. The event was held in collaboration with Lyca Radio London, whose listeners were also invited to this special gathering.
The private screening took place at Pahli Hill, Bandra Bhai, Central London and offered attendees an early glimpse of the programme, with initial reactions shared across social media to build momentum prior to the series premiere.
This distinctive campaign represented a strategic move by ZEE TV UK to promote its flagship reality show, following the channel’s recent rebranding. ‘Chhoriyan Chali Gaon’ formed part of ZEE TV’s broader effort to strengthen its connection with the viewing public.
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Presented by Rannvijay Singha, the show chronicles the journey of eleven female celebrities from urban backgrounds as they adapt to life in a rural setting. The series explores their resilience and flexibility as they navigate unfamiliar terrain and overcame real-world challenges.
The programme features notable personalities such as Krishna Shroff, Aishwarya Khare, and Anita Hassanandani, among others.
‘Chhoriyan Chali Gaon’ premieres on Sunday, 3rd August.
