ZEE Network has expanded the reach of its flagship channel, ZEE TV in the United States after signing a distribution deal with Comcast.
ZEE TV has been added to Comcast�۪s international channel line-up in cities such as Philadelphia, Washington DC, Fredericks, Montgomery, Prince Georges and Loudoun counties and Colorado.
“Launching ZEE TV in Comcast service areas affords an even larger audience for ZEE TV�۪s outstanding South Asian line up and viewership,” said ZEE TV VP-Affiliate Sales in Americas Sudev Datta.
“ZEE TV is the leading South Asian television network worldwide. Our belief in entertainment and commitment to our audience is evident in partnerships like this. This widens ZEE’s coverage and enhancing our leadership position in the US market.”
“Comcast is dedicated to information and entertainment options that reflect the diverse interests of our customers and connecting them with what�۪s important in their lives by offering the programming choice and value they expect from Comcast,” said Comcast Corporate director of national ethnic marketing Natalie Rouse.
In Colorado, ZEE TV is available on Comcast Digital TV channel 676, while in the city of Philadelphia and Washington DC markets, on channel 691.