ZEE TV & ZEE Cinema UK will be broadcasting a special charity show to raise cash for the people affected in the flood-stricken Kashmir, Assam & victims of cyclone Hudhud in Andra Pradesh.
In keeping with the spirit of ZEE Network’s tagline “vasudeva kutumbakam”, or “the world is our family” we urge you ��� our family to extend support to our family in Jammu & Kashmir with a special programme called Gionee presents ‘Hum Hain Umeed-e-Kashmir’ powered by Clinic Plus.
Championing the cause, for the first time ever, all 39 channels of ZEE India will join hands to support this single cause. In this endeavour, a concert was organised on 18th October Gionee presents ‘Hum Hain Umeed-e-Kashmir’ powered by Clinic Plus and saw some of the brightest luminaries of Bollywood come together for this noble cause. Amitabh Bachchan recited a poem, Aamir Khan came forward to urge the people of India to be generous in helping the flood victims. Santoor maestro Shivkumar Sharma, also a Kashmiri, shared his own experience. On the other hand, Anupam Kher, who lived and grew up in Kashmir was seen in a traditional ��Pheran�۪ reminiscing about his childhood days. Bollywood celebrities like Farhan Akhtar, Amir Khan, Ranbir Kapoor, Anushka Sharma, Shaan, Shantanu Moitra, Mohit Chauhan, Anupam Kher, Vidhu Vinod Chopra, Neha Dhupia, Aditi Rao Hydari, Vivek Oberoi, Daler Mehendi, Neeti Mohan, Aditi Singh Sharma and Harshdeep Kaur came out in full force to perform and appeal to viewers to donate graciously to rebuild the all flood affected areas.
All proceeds from the fund raiser will go towards relief of the flood victims through our philanthropy partner UNITED WAY OF INDIA. We will keep updating about the relief work done by us with the help of your donations, on this page.
‘Hum Hain Umeed-e-Kashmir’ will air on ZEE TV UK and ZEE Cinema UK on Sunday 2nd November at 15:00 simultaneously.