Setting a new trend in UK Asian broadcasting, ZEE TV has broken a record with an impressive 12 sponsors for its flagship weekend show ‘Sa Re Ga Ma Pa’.
Launching on Saturday 16th October, every Saturday and Sunday, the 30th season of ‘Sa Re Ga Ma Pa’ is backed by UK’s leading Asian brands including Tilda (title sponsor), Wellwoman (presenting), powered by Bigen and co-powered by Natco.
Parul Goel, Business Head for ZEE Network – UK & Europe, says, “We couldn’t be more excited to see the biggest brands in the industry joining us on board our flagship property. The judging panel, the host and the quality of contestants over the years, have made Sa Re Ga Ma Pa, a pioneer amongst music reality shows across Indian television. The response has far exceeded our expectations and we can’t wait to see the next singing superstar that Sa Re Ga Ma Pa introduces to the world. It’s a legacy everyone wants to be associated with.”
Lyca Radio joins the show as a Radio Partner, and RPS Jewellers, Moneygram, Madhu’s, ICICI Bank, Al-Murad DIY, Bikaji & Ashoka come on board as associate sponsors, making this one the biggest sponsor line-ups in recent history on a South Asian TV channel in the UK.
“We have been overwhelmed by the popularity and demand for the show to get associated and have already partnered with 12 esteemed brands in the UK, thanks to the hard work put in by our team. We are really grateful to all our sponsors and partners”, says Goel.
Launched in 1995, Sa Re Ga Ma Pa is India’s first talent-based reality show, while being the most prestigious platform for singers such as Shreya Ghoshal, Kunal Ganjawala, Kamal Khan, Amanat Ali and Raja Hassan to launch their careers in Bollywood playback music and make a name and place in the hearts of millions of music lovers, globally.
The show has been hosted by celebrities such as Sonu Nigam, Manish Paul and Shaan in the past, and now by the popular Aditya Narayan. Judges Shankar Mahadevan, Vishal Dadlani and Himesh Reshammiya form a worthy panel in one of the most anticipated TV shows on Indian television this year.
ZEE Network UK has been among the fastest growing UK Asian broadcasters, capturing a large chunk of the viewing audience with ZEE Cinema consistently topping the Asian movie genre.