ZEE TV announces ‘Happy Women’s Day Forvever’ campaign
ZEE TV has launched a new initiative, #HappyWomensDayForever, urging continuous recognition of women’s contributions beyond International Women’s Day.
The campaign challenges the common practice of celebrating women only on 8th March and encourages consistent appreciation throughout the year.
The initiative features popular ZEE TV actresses, including Sriti Jha, Aishwarya Khare, Rajashree Thakur, Pranali Rathod, Ayushi Khurana, Priya Thakur, Rachana Mistry, and Simaran Kaur. Through a video released after Women’s Day, the campaign highlights how gestures of empowerment often fade quickly.
The video addresses themes such as token gestures, fleeting profile updates, and unfulfilled promises of equality. It encourages viewers to adopt a mindset that celebrates and uplifts women every day.
Mangesh Kulkarni, Chief Channel Officer at ZEE TV, stated that the initiative reflects the channel’s commitment to storytelling that promotes change and supports equality.
The campaign encourages viewers to reflect on how they can support and recognize women consistently, promoting respect and empowerment as part of everyday life.
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