ZEE to launch ZEE Anmol Cinema in India

ZEE Entertainment Enterprise Limited (ZEEL) has announced the launch of its first free movie channel, ZEE Anmol Cinema.

With the free television market opening up in India, ZEE Anmol Cinema will extend the popular ‘ZEE Anmol’ brand, which occupies the top position in India in the Rural market, after Star Utsav.

ZEE Anmol Cinema will be available on various digital platforms including Freedish from early September, with tests already underway.

Star TV and Sony already have free movie channels available for the Rural audience.