ZEE to launch South Asia World in May

Raj Baddhan

Senior Editor


ZEE Network will be launching its first news channel in the UK during May, it has been announced.

The channel titled South Asia World (SAW) will become ZEE Network UK’s sixth channel launch. SAW has been a project of Indian entreupener Raghav Bahl, who launched SAW in the US in December.

SAW is looking at launching around May of this year, an exact date for launch has been kept underwraps. For UK, SAW is likely to be uplinked from India to Hong Kong from where it would be picked up by BSkyB hub to BSkyB’s main broadcast center in London.

SAW is operated through a company named India World Network USA Inc, which is promoted by Bahl.

The channel primarily aims at targeting the Asian community. SAW will deliver news and views from India and the subcontinent. Its programming also includes local coverage of the South Asian community within the United States and the UK.