ZEE Network is planning to launch a global English news channel by the end of this year.
“The channel which will be beamed from India will have content in line with that of international news channels like CNN and BBC and would target a wider audience rather than the Indian diaspora,” ZEE chairman Subhash Chandra said at the FIICI-frames conference here today.
This is ZEE’s attempt to look outside the country to garner more eyeballs and carve a niche for the company in the global entertainment industry, he said.
ZEE is to have equity partnership with two global players for the new channel, he said but declined to name them or the amount to be invested saying that a proper announcement would be made later.
ZEE at present has a news channel zee news which has a pan-Asian presence and caters to the Indian diaspora in these countries.