ZEE Entertainment Enterprises Limited (ZEEL) digital arm, ZEE Digital Convergence Limited has announced the launch of its new video on demand platform, OZEE.
Unlike its existing service, Ditto TV, OZEE will be a free service supported by the AVOD (advertiser based video on demand) model.
OZEE will compete with the likes of Star India’s Hotstar service and Sony Pictures Networks’ Sony Liv. Viacom18 will soon be launching its own platform called Voot.
OZEE will primarily concentrate on its own content from range of ZEE channels including Hindi, Marathi, Tamil, Telugu, Kannada and Bengali. It will also stream exclusive original content on the service, similar to Hotstar and Sony Liv.
Another highlight of OZEE will be instant episode uploads of its shows available within ten minutes of broadcast. It will also stream music videos from its ZEE Music Company library and movies that it has rights for from the Essel group. OZEE will not air English programming due to rights but it will stream sport content that will run on Ten Sports.
ZEE Entertainment Enterprises Limited MD and CEO Puneet Goenka said, ���In India, entertainment is life. The fact that today people are finding it easy to cut away from appointment viewing and are able to watch their chosen entertainment anytime and anywhere, has only driven consumer expectations higher. The video on demand platform has become the need of the hour and we are excited to bring to our viewers this whole new level of entertainment. OZEE will offer a user friendly platform and the comfort of watching your favourite ZEE show/movie at your convenience. Living in the ��instant�۪ era, OZEE will make content available within minutes of its television telecast. With this offering, we hope to conquer the hearts of our viewers as much as we have been doing with our other products.�
ZEE Digital Convergence Limited CEO Debashish Ghosh added, ���We believe that OZEE will define the future consumption benchmarks of Entertainment Content from ZEEL and deliver an effortless and pleasurable experience to all viewers of On Demand content on OZEE – irrespective of location, age group, SEC and comfort with technology platforms. While OZEE will deliver the best entertainment content from ZEE – which viewers have loved over decades – it is also designed to make the viewing experience truly unique and trouble free. We hope the world will love what OZEE has to offer�.
OZEE will be available on iOS and Android devices from next week.