After six years of applying, ZEE is set to get the landing rights in China soon to broadcast a local version of flagship channel ZEE TV.
According toIndianTelevision, ZEE already runs a profitable syndication and sales business in China. It aims to cater to the audience in the Mandarin country with its entertainment content in the toughest media market in the world.
“We haven’t officially got the landing rights yet. It is work in progress. We expect to get the approval soon,” a ZEE spokesperson said.