ZEE Sports to be rebranded to Ten Action

ZEE Sports is changing! The channel will now be known as Ten Action and will concentrate purely on football, to coincide with the start of the European soccer season.

Whilst the network has not yet officially announced the details of the move, it is expected to do in the coming days.

Ten Action will showcase leagues such as La Liga, Serie A, Scottish, Dutch football, the Uefa Europa and Uefa Champions League. It will also air the Coca-Cola Championship.

In the UK, ZEE Network launched ZEE Cafe in the summer to showcase sport properties such as cricket and hockey. There are no plans to launch an outright sports channel as yet.

ZEE Network owns a majority stake in Ten Sports parent company Taj Television.