ZEE shines bright with landmark Cannes display
ZEE has marked a major milestone at MIPCOM 2025 by becoming the first Asian broadcaster to take over one of the largest LED screens along the iconic Croisette in Cannes.
The display, which showcased ZEE One, the company’s French-language FAST channel, drew significant attention from visitors and delegates attending the global television market.
With over 15,000 industry professionals in attendance, the initiative placed ZEE One firmly in the spotlight. Available on Samsung TV Plus, LG Channels, and Rakuten TV, the channel has quickly gained traction in France for its programming mix of Bollywood films, dramas, and family entertainment.
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For many in Cannes, the large-scale visual takeover was a striking display of an Indian media brand’s growing global footprint. ZEE’s participation reflected its ongoing commitment to international expansion and innovation in content distribution.
The event underscored ZEE’s strategy of blending cultural identity with global reach, reinforcing its position as a leading player in the international entertainment landscape.
