ZEE Network has confirmed plans to launch an English entertainment channel in Africa, next month.
The channel, ZEE World will broadcast a mixture of movies, drama serials, reality shows and children shows dubbed in English. Some of the shows confirmed to air include ‘Saloni’, ‘Laali’, ‘Married Again’ and ‘The Promise’. It will be available on DSTV channel 166.
“ZEE World is the first offering from ZEE for mainstream viewers in Africa; there are many other channels planned for the near future,� says CEO for Africa, Harish Goyal.
Talking to Television Post, ZEEL CEO Middle East and Africa Mukund Cairae said, ���Africa has seen an equal growth for subscription as well as advertising with South Africa being the largest market. DTT will be the watchword in 2015 and 2016 for the continent with multiple players participating to execute DTT. This proliferation of DTT would lead to increased ad spends two years from now.”
In Africa, ZEE TV has been available on DSTV since 1996 and on Canal Plus since 2006.