ZEE scoops Asia TV rights for India Test Series
Biz Asia has been exclusively informed that ZEE Network in India has won the TV rights to screen the upcoming Test Series between India and Sri Lanka.
A ZEE TV spokesperson in the UK, has said that the Asia Satellite Rights have been given to ZEE and will be shown on ZEE Sports channel from tommorow. Terretrial TV channel Doordarshan will also be airing the Test Series.
ZEE Sports business head Himanshu Mody said, “We are delighted to acquire the cable and satellite rights for the three Test match series between India and Sri Lanka. In an open and transparent meeting with the BCCI, in which all bidders were present, we managed to secure the rights for the series. Acquiring the rights is an assertion of our commitment to provide exciting cricket to viewers in India.”
