ZEE Sangam to launch in India with regional target

ZEE Sangam launches in India
ZEE Sangam launches in India

ZEE Network is rebranding its ZEE UP channel to ZEE Sangam and turning it into a national news channel, which will complement flagship service ZEE News.

Alok Agrawal, CEO of ZEE News, told Exchange4Media, ���We earlier had ZEE UP/Uttrakhand as one news channel. Our Terrestrial Entertainment Network (TEN) consists of ZEE Marudhara, ZEE Purvaiya and ZEE Kalinga. We already have a full news channel in ZEE UP and we are combining it into ZEE Sangam that will extensively cover news around UP and other parts of the country.�۝

He added that with ZEE Sangam will extend the platform in a better manner to target the consumer across sections. ZEE Sangam will be available pan India and will be present on all the leading DTH and cable platforms.

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