ZEE Network’s soon-to-launch radio station ZEE Radio has commenced audio testing on various platforms in London.
As revealed exclusively on BizAsia.co.uk last year, ZEE Radio will be available on DAB digital radio in London, on Sky Digital and selected time bands on Spectrum Radio.
ZEE Radio’s label has been secured on DAB digital radio. BizAsia.co.uk readers have found a display stating “Station Is Off Air” under the ZEE Radio channel in London.
Some readers also noticed some audio output testing on Spectrum Radio on 558 AM (London) on Monday (14th January).
ZEE Radio will be the first Asian TV broadcaster to launch a radio service. It is expected to perform initial tests from early-February ahead of its much anticipated official launch.