ZEE Punjabi India has unveiled its new on-air look to coincide with India’s Independence Day earlier this week.
A new channel packaging is specially designed to add zing to its look and feel. The change will also see the tagline ‘Apni Boli Apna Maan’ give way to a new channel slogan ‘Khabar Vi Khayal Vi’ i.e. ‘News having Concern with the lives of Punjabis’ across the globe.
Continuing its commitment to instill a sense of pride in Punjabi culture, traditions and values in the hearts of Punjabis all over the world, ZEE Punjabi is also repositioning itself with a wider focus on news content now. The channel already enjoys a strong viewer base across the globe for its unbiased reporting and news coverage.
An extra news bulletin has been added at 14:00 daily. This new bulletin would double up the dose of news and information as there will be now two dedicated bulletins for the people of Himachal Pradesh state. The other bulletin is telecast at 19:00 daily.
Another news based show ‘Tafseel’ will be available to Punjabi viewers at 20:00 daily. This half an hour show would pick up 2-3 top stories of the day and uncover them in detail with the help of experts and field reporters.
Other new shows are set for launch including ‘Studio Sargam’. The show would be a treat for music lovers as celebrity singers would share their journey on the show and would belt out a few of his/her favourite numbers while interacting with the anchor of the show.
“We would keep on adding new properties to revolutionize the way regional language television is viewed in India and abroad. The channel is committed to Punjabis and would endeavour to telecast content concerning Punjabis and for Punjabis across the globe,” says Sanjay Vohra, Editor, ZEE Punjabi.
Being part of ZEE Network Asia’s largest media giant, ZEE Punjabi’s experienced team covers news with a special focus on Punjab, from villages to cities to nations abroad and on almost every subject that concerns Punjabis in Punjab or in any part of the world. One can say “Jitthe Wassde Punjabi Otthe Disda ZEE Punjabi”.
The changes have been rolled out on ZEE Punjabi India, it is currently unknown if ZEE Punjabi UK will follow the same strategy.