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ZEE Punjabi to launch movie premiere strand with ‘Surkhi Bindi’

The newly launched, ZEE Punjabi, which made its official entry in India earlier this week, will begin a movie premiere strand.

Up until now, rival Pitaara TV has been the home of latest Punjabi film releases, while PTC Punjabi holds the biggest share in the market. ZEE Punjabi, which has had an aggressive launch with a line-up of huge shows, will focus on big Punjabi film titles weekly to lure viewers in every Sunday.

ZEE Punjabi will premiere ‘Surkhi Bindi’, a joint production with ZEE Studios, this Sunday (19th January) at 13:00. ‘Surkhi Bindi’ released last August and stars Gurnam Bhullar and Sargun Mehta.

Keep it with BizAsiaLive.com for more.