From September, ZEE Punjabi will be extending the hours it devotes to Shabad Gurbani, BizAsia.co.uk can confirm.
With ZEE Network UK’s contract with Amritsar’s Golden Temple Gurdwara coverage nearing to an end, the channel will be introducing a new 60-minute slot daily at 09:30 dedicated to Gurbani from New Delhi’s Bangla Sahib Gurdwara.
Furthermore, the channel will also be adding an extra 30-minute Gurbani slot at 18:30 daily. This means from September, ZEE Punjabi will be broadcasting ten hours per day of Sikh religious programming as a part of its output.
ZEE Punjabi UK/Europe currently is the exclusive broadcaster of the Golden Temple, Amritsar Gurbani and has been since the channel has been available in this territory. However, with main rights holder, PTC Punjabi planning its launch in the UK later this year, the Golden Temple Gurbani will move to their channel.