ZEE Entertainment Enterprise Limited has confirmed to BizAsiaLive.com that Living Foodz will replace ZEE Punjabi on the Sky platform.
In a surprise turn of events, the broadcasting giant has this morning shutdown ZEE Punjabi on the Sky platform. It was removed from the Sky platform at around 11:00, ahead of the launch of Living Foodz next week. BizAsiaLive.com can confirm that Living Foodz will launch on Sky on Monday 26th March.
ZEE Punjabi has been the longest running Punjabi television channel in the UK but has recently faced immense competition from PTC Punjabi. The latter’s weekly reach is more than double of ZEE Punjabi, which could be the reason for the network’s decision.
Despite this, ZEE Punjabi will continue broadcasting on Virgin Media as per normal.