ZEE Punjabi launches in Canada; joins ETC Punjabi

Raj Baddhan

Senior Editor

ZEE Punjabi launches in Canada
ZEE Punjabi launches in Canada

ZEE Americas has launched ZEE Punjabi on Bell Fibe in Canada, in partnership with Ethnic Channels Group Limited (ECG), Canada�۪s largest distributor of third language television services.

ZEE Punjabi is a premium Punjabi channel available to Bell Fibe subscribers on channel 669. ZEE Punjabi features a wide range of top-rated programming including news like ‘Punjab @9’, ‘Tricity Chandigarh News’; current affair programs such as ‘Khabrasar’; music, devotional programs, interactive shows, magazine shows, and LIVE events combining relevant news and information with entertainment.

ZEE Americas GM, Sameer Targe said, “As Canada is known to be the second home for the Punjabi community, it only makes sense to have multiple Punjabi channels from ZEE in Canada. ZEE Punjabi is a groundbreaking network combining riveting entertainment shows with up to the minute news and informational programming straight from the heartland!”

Slava Levin, CEO of Ethnic Channels Group said, “The Punjabi Diaspora is known for its vibrant culture in Canada. Powered by the ZEE brand, this TV channel will enthrall Canadian viewers.”

Only a few days ago, BizAsia announced the launched of UK British Punjabi music channel Brit Asia TV and Sikh Channel on the rival ATN platform in Canada.