The UK’s leading Asian TV network ZEE has oust rival Sony TV to become joint media sponsors with Eastern Eye for this year’s Asian Business Awards, which take place on Wednesday 19th April.

The 10th Eastern Eye Asian Business Awards honours the successes of British Asian entrepreneurs and will be taking place at The Grosvenor House Hotel, London.

Gurmeet Khangura, Chairman of Ethnic Media Group, which publishes Eastern Eye, comments: We are delighted to partner with ZEE Network to celebrate 10 years of honouring the Asian men and women in the UK business market. These individuals have not only established themselves as important contributors to the nation۪s economy, but their innovation and hard work have further inspired younger entrepreneurs striving to achieve the same levels of success for themselves.۝

Subroto Bhattacharya, Head of Business – UK & Europe for ZEE Network comments: ZEE Network is proud to be associated with such a prestigious event as the Eastern Eye Asian Business Awards 2006 and we are honoured to be able to support the success of the Asian community in the UK.۝

With ZEE Network clinching the Asian Business Awards deal, it marks an end to Sony TV’s five-year long association with the ceremony. At the time of publishing this piece, Sony TV were unavailable to comment.