ZEE One to launch in Germany in July

Raj Baddhan

Senior Editor


ZEE Network will be foraying into the Germany market with its new channel, ZEE One, from July, its been confirmed.

The free-to-air channel, available from July, will broadcast top-end movies and drama series round the clock. As reported previously on BizAsiaLive.com, Friederike Behrends will overhead business operations in the German-speaking area. ZEE One will be available on the most important satellite and cable platforms.

Asia TV Ltd. (Zee TV) Europe CEO Neeraj Dhingra said, “The launch of Zee One will signify ZEEL�s entry into one of the world�s most important television markets, in which the Bollywood genre is still barely represented as yet. It is therefore a major step as part of our international expansion strategy, we want to establish a lasting presence and grow in the German television market. With our highest levels of entertainment and new content, we are confident of being able to offer viewers an attractive enrichment to the existing range of television offerings.”

Behrends said, ���Bollywood content offers a much broader spectrum than is known on German television. The aim is to enhance Germany�s entertainment offerings by introducing an entirely new genre. We intend to capture the hearts of German viewers with Bollywood. We are currently engaged in intensive talks with German TV-platform operators with a view to expanding the reach as quickly as possible on a broad scale via all transmission paths.”