ZEE One launches on Rakuten TV in Germany, Austria & Switzerland
Embracing the global affection for Bollywood and Indian entertainment, Rakuten TV has introduced ZEE One to its platform.
ZEE One has surprised viewers with an early launch on Rakuten TV in Germany, Austria, and Switzerland. This new launch is adds value for Bollywood content enthusiasts, offering the opportunity to enjoy India’s leading television content in the German language. ZEE One’s content has been thoughtfully adapted to cater to German viewers, imparting a comfort viewing experience.
Ashok Namboodiri, Chief Business Officer – International Business, expressed his enthusiasm, stating, “I am thrilled and excited for the commencement of this new partnership, one that I have been eagerly anticipating. The launch of ZEE One on Rakuten TV signifies our strategic targeting of the German audience that will not only elevate our channel but also contribute to Rakuten TV’s expanding viewer base. I am deeply grateful for the strong bond we have established and look forward to nurturing it in the future.”
Punit Misra, President – Content and International Markets, expressed his gratitude, stating, “I am glad that ZEE One will now expand it’s reach to audiences on Rakuten TV. We will strive to delight our viewers and earn their love through thousands of hours of engaging content we will serve on the platform. Beyond bridging nations, this endeavour will facilitate cross-cultural understanding, as we bring to people the rich cultural heritage of India through content which
will be in the language of the people on this platform.”
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Rakuten TV expressed: “We are extremely pleased to have launched the channel on Rakuten TV. Introducing ZEE One to our platform enhances the value we offer, providing a diverse yet and culturally rich content selection. We firmly believe that this partnership will yield lasting success, and we look forward to further building and nurturing our relationship with ZEE.”
ZEE One can be accessed on the Rakuten TV app, pre-installed in main smart TVs or downloadable to mobile devices, as well as easily found on rakuten.tv/de. Once the viewer gets to Rakuten TV, ZEE One can be found in the Entertainment section of the Live TV offering.
