ZEE Network’s second general entertainment Hindi channel ZEE Next is all set to launch on Monday (17th December) with five first-run shows.

ZEE Next will be ZEE TV’s sister channel, with the former expected to showcase a wide array of lives of individuals from an outdoor perspective. It will host genres like thrillers, comedy, reality, fiction and action, among others.

Punit Goenka, Business Head, ZEE Next, and Network Operating Officer, ZEEL, said, “We are very happy to announce the launch of ZEEL’s second GEC, ZEE Next. With the evolution of TV viewing audiences, this channel will offer an aura of refreshing and blooming entertainment, and we aim to bridge the gap between generations. Retaining the traditional heritage and philosophy of the ZEE Network, our new offering will keep pace with the changing times and appeal to the sensibilities of the entire Indian family.”

Tarun Mehra, Head-Marketing, ZEE Network, said, “You can call ZEE Next a younger sister of ZEE TV. The content would be same; only the treatment would be different.” He added that the new channel would be promoted across the country through all existing media.

The five new shows on the channel are ‘Jhoome Jiiya Re’ produced by DJ’s A Creative Unit, ‘Ek Thi Rajkumari’ produced by BAG Films and Media, ‘Yahaan Ke Hum Sikander’ produced by Cinevistaas, ‘Simplly Sapney’ produced by Adai Mehra Productions, and ‘Pyaar Ishq Mohabbat’ by Face Entertainment.

ZEE Next is expected to launch in the UK sometime in 2008.