India’s popular news channel ZEE News is claiming that it has become the nation’s number 1 news channel after a steady climb up the ratings chart in the past few months.
ZEE News has consistently been delivering very good ratings in spite of being the only pay channel in a very crowded market. As per the latest TAM data for Week 30 ending 29th July ZEE News is the number 1 news channel in all the TG. ZEE News is way ahead of the competition and leading with a very high channel share of 27% in SEC ABC M 15+ HSM (Full Day).
The new look of ZEE News, which was unveiled, recently involved the use of latest graphics, new sets and styling for the anchors. This has gone a long way to establish the channel�۪s premium imagery and sophistication. The surge in the ratings of ZEE News can be attributed to the viewer-focused content and delivering news that has kept the viewers engrossed. This backed with distribution and marketing initiatives all over India has helped bring ZEE News closer to the viewers.
ZEE News has been a pioneer and a thought leader in its journalistic approach and programming that go deeper and far beyond the usual News and current affairs programmes. It has been the promise of ��Haqeeqat jaisi khabar waisi�۪ or truth in context to reality that has been the cornerstone in ZEE News�۪s quest to bring out the truth, a belief that has been the guiding force in the dedication and integrity of ZEE News in reporting unbiased news. As a socially responsible news channel, ZEE News has dared to walk a different path to bring the truth out even it means staying away from hype and trivial sensationalism.
ZEE News is India’s pioneer Hindi news channel with a global footprint spanning most of Asia, the Middle East, Europe and the Americas. ZEE News has the widest network among Indian news channels, which stretches out to more than 60 countries worldwide. With state of the art advanced automation system, advanced graphics station. Largest nationwide network of reporters and stingers connected through advanced communication links has made ZEE News the first to break stories. This is backed by quality development with balanced viewpoints and insightful analyses.
It is this unending quest to provide the best of news programming backed with unbiased editorial that makes ZEE News the last word in news.
The ZEE News channel is also looking at launching in the UK within the next few months.