The management of ZEE is rechristening its ZEE News company to ZEE Media Corp, in a filing made with Bombay Stock Exchange (BSE).
ZEE News currently consists of Hindi news channels ZEE News and ZEE Business and other regional news channels.
According to reports, ZEE News reporters have already started signing off with ‘ZEE Media’ rather than ‘ZEE News’ at the end of their reports to cameras.
A media observer told IndianTelevision, “The management has been working on revamping the channel. It brought in Alok Agarwal from Chiel Worldwide who has a creative background. Expect to see ZEE Media presenting a snazzier and more modern and relevant packaging for today’s audiences in the not too distant future. This should help to attract newer audiences. Also, ZEE News had been making headlines for all the wrong reasons because of the infamous ZE- Jindal controversy last year. TV viewers’ memories are short and this change could prove a smart image makeover which could make those memories even shorter.”
The ZEE News channels launches in the UK next month.