ZEE Network’s newly launched sports, news and regional channel, ZEE Cafe is set to go for a new look.
According to the network, “the new ZEE Cafe packaging will define an all new experience of watching television”. With a broad, confident and yet playful font, the new ZEE Cafe logo connects to the modern and contemporary outlook of today�۪s audiences. With an edgy pink-wine color palette, the channel personality seeks to re-align itself with its young urban audiences and their bold experimental tastes; where pink is no longer feminine, rather ubersexual.”
ZEE Cafe India’s programme schedule consists of Hollywood and English imported shows. In the UK, the channel is used as a hybrid service with shows from Ten Sports, ZEE News, ZEE Bengali and ZEE Marathi.
Whilst the channel’s look has been revealed to viewers in India today, it is not yet confirmed as to when the new branding will be rolled out in the UK.
ZEE Cafe launched in July and has been a success, mainly down to exclusive cricket coverage that it shares with its sister channel Ten Sports.