After a couple of weeks of teasing viewers of a “ZEECRET”, ZEE Network UK has revealed “TV’s best kept secret”. Well, hardly a secret if readers have been following updates on BizAsiaLive.com over the past year or so.
In new creatives unveiled today across London and surrounding areas, the ‘ZEECRET’ campaign has been switched to “All ZEE, No Fee” meaning all five channels – ZEE TV, ZEE Cinema, ZEE Punjabi, &TV and Zing will be available to all Sky customers without any extra subscription fee. Prior to this, viewers who wished to access the ZEE channels would had have to pay a extra subscription for the Sky Asia Pack.
As well as ZEE channels, Sony Entertainment Television, Sony MAX, Sony Mix, Sony SAB TV, B4U Movies, B4U Music and MTV Beats will be available to all Sky subscribers in the Sky Original Pack.