Just when one thought things couldn’t get anymore competitive in the UK television market, its been confirmed that ZEE Network UK is planning to launch three new channels in UK/Europe this summer.
BizAsiaLive.com understands that Ofcom has approved the licence requests for &Pictures, ZEE Tamil and ZEE Poland. While the latter will be an entertainment channel for the Polish speaking diaspora in Poland, the other two will be launching in the UK. &Pictures will strengthen the & brand in the UK by joining &TV, which has done well in UK ratings. &Pictures will be the network’s second movies channel after ZEE Cinema. Recently, &TV has reduced movie premieres and understands that daytime movies will also be removed – this is said to be a result of the imminent launch of &Pictures.
Similarly, ZEE Tamil, will be ZEE Network’s foray into the non-Hindi language market. Currently, it only operates ZEE Punjabi to the UK Punjabi community. ZEE Tamil will be the first Tamil channel in the UK.
ZEE Network is also set to launch a HD version of ZEE TV soon.
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