As revealed first on BizAsiaLive.com a few weeks ago, ZEE Entertainment Enterprise Limited has announced the UK launch of the first Indian international food and lifestyle channel, Living Foodz.

This niche lifestyle channel will specialise in exploring the evolving social status of food; moving out of the confines of the conventional kitchen into a world of exquisite adventure. Living Foodz will be UK’s first Indian food channel focusing on Foodtainment. The channel will be made available from Monday 26th March on EPG 835 on the Sky platform, replacing ZEE Punjabi, which shutdown earlier today.

The audience will be taken on exhilarating food expeditions alongside eminent food personalities like Ranveer Brar, Gautam Mehrishi, Rocky & Mayur, Vicky Ratnani, Kunaal Kapur, Rakhee Vaswani through their different shows. Essentially having food at its core, Living Foodz will explore different perspectives towards food and the way it touches people – from lifestyle, travel, wellness to food infotainment and reality.

Commenting on the launch, Mr Amit Goenka, CEO – International Broadcast Business, ZEE Network says, “Living Foodz will be the first Indian channel to address the mainstream British audiences apart from South Asian viewers. We have very contemporary content comprising of instructional cooking, travel related shows, celebrity shows and competitions to address the male, female and younger audiences interested in Indian food and lifestyle in the UK”.

Mr. Neeraj Dhingra, CEO-Europe, ZEE Network adds, “Living Foodz will be the ultimate food & lifestyle destination for foodies who want to make quick, easy, balanced meals as well as learn about interesting world cuisines. Growth of digitization is leading to fragmentation of audiences, thereby creating an opportunity for differentiated and genre specific content. And with the launch of Living Foodz we are set to redefine Indian food content in the minds of viewers”.

Living Foodz will be available on Sky channel 835, the former home of ZEE Punjabi. The Punjabi channel will be available exclusively on Virgin Media.

  • Kabir Chopra

    Superb move, sure its going to only act as a catalyst to the Zee set pf channels. Specially seeing how HUM Masala is working for them, the shows will prove a complete winner and surely attract advertising spends from the food brands