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ZEE Network to launch new Hindi news channel

ZEE News
ZEE News

ZEE Network has confirmed it is launching a new national Hindi news channel to complement its flagship service, ZEE News.

The new channel, which will be known as India 24×7 will be replacing the Pradesh/Uttarakhand-focused regional news channel ZEE Sangam, from Saturday 24th October.

Unlike ZEE News, India 24×7 will be a free-to-air channel competing with the likes of News Nation, India News and News24. This will be the first channel from the ZEE Media stable without the ‘ZEE’ prefix.

It seems ZEE News is getting aggressive in the news genre after it was confirmed that it will be launching its international English news channel in February/March next year.