ZEE Network, which confirmed plans to foray into the German market with a dedicated local channel, will be known as ZEE One.
According to German financial newspaper Handelsblatt, the new entertainment channel will be known as ZEE One, fueling speculation that the broadcaster could launch subsequent channels ZEE Two, ZEE Three and ZEE Four in the future.
ZEE One, a free-to-air channel, will focus on Bollywood movies, fictions and other entertainment shows round-the-clock. ZEE One will be managed by Friederike Behrends, while its programming will be handled by Andrea Lang.
The paper adds that the network plans to invest a two-digit million Euro figure in Germany.
ZEE One plans to launch by mid-2016.