ZEE Network has signed an undisclosed amount deal with Eros International for four unreleased movies.
The films; ‘No Problem’ starring Anil Kapoor, Akshaye Khanna and Sanjay Dutt, ‘Agent Vinod’ starring Saif Ali Khan and Kareena Kapoor, ‘Desi Boyz’ starring Akshay Kumar and one more under production movie.
“Yes, we have signed a seven year exclusive deal with Eros for these films but I cannot confirm the deal worth,” said Jayantilal Gada, who is in charge of acquisition of films for ZEE Network.
Similarly, Star Network acquired nine movies from the Eros library earlier this year including titles of ‘Ra.One’ starring Shah Rukh Khan, ‘Anjaana Anjaani’ starring Ranbir Kapoor and ‘Rockstar’ again with Ranbir Kapoor.
Speaking on the announcement, Sunil Lulla, Executive Vice Chairman, Eros International Plc said, “It gives us immense pleasure to be associated with leading players in the Indian media domain. We have a well diversified business model which enables us to minimize risk through exploitation of growth opportunities provided through multiple sources of media platforms. Hence we aim at tapping the opportunities offered in television and music syndication through licensing and pre-selling our strong catalogue, thus contributing towards our performance. This pro-active marketing strategy will be beneficial for the channels to further strengthen their viewership and at the same time ensure successful monetization of content for us, thus making it a win-win situation for all”.