ZEE Network is revamping its youngest sibling ZEE Cafe this month by ditching regional language shows and increasing the amount of sports, news and business output.
In an attempt to target the channel to a wider audience, the current line-up of Marathi and Bengali shows will be dropped with a re-focus on news (eight bulletins per day), business and sport content from sister stations ZEE News, ZEE Business and TEN Sports respectively.
ZEE Cafe will continue to offer cricket coverage and continue to provide cricket fans with live and exclusive international cricket. New on the channel will be dedicated cricket magazine shows including; ‘Homes of Cricket’, ‘The Inside Story’ and ‘India’s Top Bowler’.
Furthermore, it will be adding extra zest by re-running popular shows from ZEE TV such as ‘Hum Paanch’, ‘Awaz Dil Se Dil Tak’, ‘ZEE Horror Show’, ‘Waris’ and a few other classic shows. There will also be a daily astrology show relayed from ZEE News, plus a slew of daily cookery shows from the ZEE Khana Khazana channel.
Virad Kaul, Territory Head, ZEE UK and Europe, said “The launch of ZEE Cafe last year was in direct response to a gap in the market and to give our subscribers more value for money. Since then we have continually engaged with viewers to gain their feedback and fully understand their viewing preferences. Based on this we have added a great new line-up of original programmes that will surely delight our audience.”
The new look ZEE Cafe will be available free-to-air for one month to all viewers on the Sky Digital platform, from Monday 19th December.