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ZEE Network promotes Zindagi on UK shores

ZEE Network's new channel Zindagi
ZEE Network's new channel Zindagi

In an interesting marketing strategy, ZEE Network has begun promoting its new channel, Zindagi in the UK market even before it has been made available here.

The channel, which launched in India in July, is known for its high quality Pakistani content. Since its launch, it has fast become one of the most watched services in India.

During the second One Day International of India V England in Cardiff, viewers spotted advertising boards showing the Zindagi logo displayed on the boundaries. Incidentally, the slogan that was displayed next to the logo was ‘Stories that transcend boundaries’.

The series, which is being broadcast worldwide, was no doubt a marketing ploy for its viewers in India where the channel is available. However, it’s no big secret that ZEE Network UK is also planning to launch Zindagi in UK. BizAsia announced earlier this year that Zindagi will be ZEE Network’s next channel launch. The industry is abuzz that Zindagi will launch later this year on the Sky Digital platform but officials remain tight-lipped on the developments.

In Pictures: Zindagi being promoted during India V England cricket in UK

Zindagi promoted during India-England cricket
Zindagi promoted during India-England cricket

Zindagi promoted during India-England cricket
Zindagi promoted during India-England cricket