ZEE Network is planning to expand the number of channels it offers to viewers in India.
According to local reports, ZEE Network has been mulling over ideas of launching a handful of niche digital channels including home teleshopping, extreme sports, a channel dedicated purely to golf and a food service.
There are also reports that rival STAR is set to launch its own teleshopping channel, plus a wedding service channel.
There are no plans to launch these in the UK at the time of filing this article. However, ZEE Network will be launching its first radio station – ZEE Radio – on Sky Digital on Monday. STAR is also looking to add a new channel to its bouquet later this year.