ZEE Network plans more channels in India


ZEE Network is planning to expand the number of channels it offers to viewers in India.

According to local reports, ZEE Network has been mulling over ideas of launching a handful of niche digital channels including home teleshopping, extreme sports, a channel dedicated purely to golf and a food service.

There are also reports that rival STAR is set to launch its own teleshopping channel, plus a wedding service channel.

There are no plans to launch these in the UK at the time of filing this article. However, ZEE Network will be launching its first radio station – ZEE Radio – on Sky Digital on Monday. STAR is also looking to add a new channel to its bouquet later this year.

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