ZEE Network has been celebrating the success of its association with two of London’s prime Diwali events.

Both Brent Diwali and Diwali On The Square thattook place on Saturday 30th and Sunday 31st October respectively, were sponsored by ZEE Network.

Whilst official attendance figures for both events are yet to be released it is rumoured that both attracted a record number of over 100,000 people, despite the weather.

“Through ZEE TV۪s vast coverage and foothold amongst the South Asian population, Diwali on the Square 2010 was able to spread the happiness and joy, shared by many nationalities present on the square on the day, with many more that will enjoy the highlights on ZEE Network,” said Nil Kumar from the Diwali in London Committee.

ZEE also played a major role in bringing some of the biggest stars of the Mayor of London۪s Diwali on the Square. However, Jay Sean, who would have been the biggest star bought in by the network, was unable to attend due to security concerns.

“ZEE is of course disappointed that Jay Sean could not join the Diwali celebrations in Trafalgar Square, especially as the network has a long history with the star, who has previously performed at ZEE Carnival, but we recognise that the safety is paramount. It۪s important that the success of the event and message of Diwali is not overshadowed by this. We have worked hard with the Mayor of London to put on an amazing event and have had thousands of happy customers at the ZEE stall throughout the day. Both events have been a great opportunity for us to showcase all that ZEE has to offer. ZEE wishes to congratulate the GLA and Brent Council on organising such superb events,” said Govind Shahi, Head of Business for ZEE Network, Europe.

Special Diwali shows on ZEE Network this weekend:

ZEE TV Out & About

Diwali on the Square Special – Saturday 6th November at 17:30

Brent Diwali Special – Saturday 13th November at 17:30

Zee Caf̩ Out & About

Diwali on the Square – Sunday 14th November at 16:30

Brent Diwali Special – Sunday 14th November at 16:30

Zing Brits Bollywood

Diwali on the Square Special – Sunday 14th November at 11:30

ZEE TV ‘Action Replayy Dhinchak Diwali’ – Sunday 7th November at 21:00 a star-studded evening with performances by Akshay Kumar, Aishwarya Rai and Neha Dhupia along with ZEE TV۪s own stars.