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ZEE Network adds further Bollywood to Zing

ZEE Network’s lifestyle and entertainment channel, Zing is being repositioned further into a Bollywood channel.

From this month, Zing’s new strap line will be ‘Absolute Bollywood’, replacing the old ‘Absolute Madness’ slogan.

As a part of the latest change to the channel, Zing will concentrate on more Bollywood content with two new shows beginning this month. ‘Bollywood Bulletin’ started this month, a unique news bulletin with a 24-point update agenda dedicated to cutting edge verdicts on all that is happening in tinsel town as and when it makes news. ‘Bollywood Bulletin’ is shown Monday to Friday at 17:00.

Also new this month is ‘Life & Times of a Star’. Getting viewers closer to the faces of Bollywood. ��Life & Times of a Star’ is being aired on Sundays at 18:00.

What’s more, ZEE Cinema’s show ‘Bollywood Business’ has been moved from the primetime slot there to air daily at 18:30 on Zing instead. ZEE Cinema still broadcasts the show at 08:30 every morning.

It was revealed last month that Zing was being removed from the Virgin Media line-up, to be available free-to-air just on Sky Digital and Freesat.