ZEE Muzic has freshened up its on-air look with a set of new graphics including the introduction of a glossy blue animating logo.

ZEE Muzic’s promotional activities thus far have centered around the colour red with a significant ‘Z’ to coincide with the network’s other channel logos. The new logo is different to the four other ZEE Network UK channels – ZEE TV, ZEE Cinema, ZEE Gujarati and Alpha ETC Punjabi, as it dons a rectangle shape rather than the diamond used previously.

The light blue tone is no doubt a strategy being used to revamp and reposition the channel with a focus on celebrity-based music shows. In India, ZEE Muzic has been performing well with spin-off ‘Sa Re Ga Ma Pa’ shows, which are screened directly after the main show on sister channel ZEE TV.

ZEE Muzic is also expected to announce a slew of new programmes in the coming weeks to run on par with the channel’s new image. In the UK, ZEE Muzic and rival channel B4U Music were joined with a new addition called Music India, which is being distributed by MATV.