The Broadcasters Audience Research Board (BARB) has reported good viewing figures for ZEE Muzic, performing better than free-to-air rival Sunrise TV.
Sunrise TV up until now was the only free-to-air Hindi entertainment channel on the Sky platform getting its viewership officially measured. It claimed to be the market leader despite no other channel in its genre on the BARB system.
Data made available for week ending 16th November shows ZEE Muzic lead the pack with nearly double the weekly reach of Sunrise TV. ZEE Muzic stands at 401,000, with Sunrise TV settling with 203,000.
Prime TV, which was the first Asian channel to sign up to BARB, has a weekly reach of 163,000 for the same week.
Other Asian channels like 9XM, B4U Music and STAR are rumoured to be in talks with BARB about getting their viewing figures officially verified.