The ZEE Network organised event Mela 2002 which took

place this past weekend at Birmingham’s NEC has been

dubbed a huge success. The mega event saw up to 33,000

members of the public attend the first Mela to be held

in Birmingham in conjunction with Midland’s based ITV

region Carlton. Stars which were present for the big

weekend were Anil Kapoor, Bally Sagoo, Apache Indian,

Nina Wadia, Meera Syal, Harbhajan Mann, DCS, D.I.P,

Narinder from Big Brother UK, Amit Channa from Bend It

Like Beckham and Miss India UK Sukhi.

ZEE Network UK’s Head of Marketing spoke to us

exclusively about the success: “Mela 2002’s success was

beyond our expectations. Crowds of people waited up to

four hours to get into the exhibition.”

ZEE Network’s marketing team provided bags of freebies

to the public with autographs from the stars attending

the event. ZEE’s very own stand at the Mela was packed

out with fans waiting hours to get autographs of their

favourite stars who came to the ZEE stand after their

performances on stage.