ZEE TV is dropping the once popular show ‘Sinndoor’ from primetime in October to make way for its big ticket show ‘Ghar Ki Lakshmi -Betiyaan’.

Dheeraj Kumar will be playing a pivotal role in this social drama.

‘Ghar Ki Lakshmi-Betiyaan’ promos have been running across the ZEE channels for the past few weeks. It has even made headline news due to rival STAR One allegedly plagiarising its concept with its own ‘Betiyaan’ show.

‘Sinndoor-Tere Naam Ka’ has been lagging behind of late and the channel took the important step of shifting it to a new slot instead of winding it up. The drama is still quite popular. Another reason for the change of time is down to a slot being unavailable. Currently ZEE TV’s soaps are performing really well and have helped ZEE TV consolidate the number two position in India.

‘Ghar Ki Lakshmi -Betiyaan’ launches on Monday 16th October and will run Monday through to Thursday at 21:00. On the same day, ‘Sinndoor-Tere Naam Ka’ will be moved to 18:30. This will move ‘Mamta’s early evening telecast from 18:30 to 18:00.

The launch of a family drama such as ‘Ghar Ki Lakshmi-Betiyaan’ at a festive occasion like Diwali may pay dividends for the channel. Let’s wait and see.