ZEE launches new lifestyle magazine

ZEE Network UK subscribers received their first quarterly magazine. The free lifestyle magazine is ZEE’s latest weapon to strengthen its number of subscribers in UK and Europe.

The glossy, 130 page simply branded ZEE Magazine (pictured left) includes showbiz elements, fashion, lifestyle features and profiles of ZEE Network shows, plus a four month TV listings pages for all ZEE channels.

The magazine’s aim is to appeal to traditional Asians and younger Anglo-Asians and features interviews with well-known Asians working in fashion, entertainment, music, architecture, sport and comedy. The first issue of the magazine carries an interview with Hrithik Roshan to coincide with his big release Lakhsya and facts about India.

There’s also a one to one with ZEE favourites Sanjeev Kapoor and Nikki Aneja. It must be mentioned that the professional look of the magazine has attracted some big advertising names such as Tesco, BSkyB, AdiAdi, Siemans and Norwich Union, to name a few.